Thursday, September 8, 2011

This Is What Its All About

Fenway Bark was a dream of mine for a number of years.  We have brought that dream to fruition in the past few weeks. Yes, we have been open for 6 months so let me explain.

Fenway Bark is more than a boarding, daycare, grooming, training, and retail store.  To me and to Germaine Murphy, it is a community place where caring customers bring their pets for exceptional customer service and care.  Germaine knows this more than anyone else in the Fenway Bark family when her dog, Cleo Bella, went missing a few weeks ago.


When Cleo Bella, a beautiful pit/lab mix and a client of Fenway Bark, went missing after being hit by a car, Germaine came to Fenway Bark to let us know what had happened.  Immediately we used our resources to help our client find her dog.  Through Facebook, client awareness, employees, and friends, we helped get the word out about Cleo Bella in the greater Boston area.  Within hours over 2500 people in the Greater Boston area who follow us on Facebook knew to be on the lookout.  Fenway Bark generated posters and put them on Facebook so people could help spread the word.

And they did. In numbers that are still hard to believe.  Hundreds of people, many of whom are Fenway Bark customers and had never met Germaine or Cleo Bella, took to the pavement and searched for Cleo Bella.  They printed and hung posters, told friends, spread the word on social media and brought their own dogs on very long walks to try to find her.

Hurricane Irene arrived and left and Cleo Bella was still on the streets.  Our clients, strangers to Cleo Bella and Germaine, went out in hurricane conditions to find her. We were touched by the ground swell of support for Germaine by our customers who we proudly call "friends".

And now for the fairy tale ending.  With the support and communication of many people, Cleo Bella returned to the arms of Germaine on September 1.  Persistence, communication, networking, and the help of a beagle, Cleo Bella was found, 8 lbs lighter and with a few injuries from the car accident.

Cleo Bella and her mom are going to be OK.  Both are delighted to be together again.  Germaine and Fenway Bark have both grown to understand the goodness of people when rallied to a common, worthy cause.  And I love my customers, both two and four legged, even more.

The dream was to create a business that had more than revenue as its goal.  Our sights have always been set on creating a positive, caring environment for people who consider pets family.  Through Germaine's struggle and triumph I have realized that we have achieved that goal.

On Saturday from 5 - 8 pm Fenway Bark is having a get together for Germaine and Cleo Bella to celebrate and for those who helped look for her, to finally meet them.


If you were part of the search party, please come and hug both Germaine and Cleo Bella, too!

Fenway Bark Upcoming Events:

Celebration for Cleo Bella - September 10 from 5 - 8 pm
MSPCA - "Walk for Animals" - September 11 from 11 - 2 pm "Team Fenway Bark"
VCA South Shore Grand Opening - September 17
Somerville Dog Festival - September 18
Blessing of the Animals - October 2
Cocker Spaniel Rescue of New England - Joey Fund - October 29

Reservations for Upcoming Holidays:

Columbus Day weekend is filling up and so is Thanksgiving and Christmas.  If you need reservations, please make them soon to get the best choice of options for your pet!


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